The Dalton Mall has announced the start of Dalton Reads, a program designed to publicly promote reading through special events at the Dalton Mall that inspire students, make reading fun and give back to local school libraries.

Dalton Reads features two events for partnering with elementary schools. The first is a Reads Spirit Night, on Tuesday, Sept. 24, that encourages reading and supports local libraries. The event features interactive games for students who can use their reading skills to win prizes. For every student that attends, the program donates $1 for the school’s library.

The second event is a Reads Recognition Night, held at the end of the school year, that celebrates the reading achievements of students. The event features a presentation of certificates by local leaders and a wall of recognition displaying the names of student readers.

“This is a great annual event that brings people together in the mall in support of local reading success. Our goal is to use the mall common area for events that inspire shoppers, families and the community and we are excited to work with local elementary schools to host events that motivate students to read,” said Coles Doyle, marketing director for mall owner Hull Property Group. “The Reads events are special family outings that publicly encourage and recognize students. They are uplifting, fun and aim to inspire and motivate local students in a unique way outside of the classroom and the home.”

Dalton Reads is supported by the Dalton Mall at no cost to participating schools. Elementary schools looking to join Dalton Reads can visit www.ourcityReads.com/spiritnight to sign up.

The Reads program encourages reading through events that inspire student readers and provide public recognition for reading achievements. Run by Hull Property Group, a retail real estate company specializing in enclosed shopping malls, the Reads program hosts two events, a Spirit Night and a Recognition Night, for partnering elementary schools in malls across the United States. All events are run by Hull Property Group and local business sponsors at no cost to participating schools as a community-based marketing initiative that brings families to the mall in support of local reading success. For more information, visit www.ourcityReads.com.

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