Luxury vinyl tile company bringing 120 jobs, $30 million investment to Whitfield County

Novalis Innovative Flooring is opening its first U.S. production facility in Whitfield County.

Novalis Innovative Flooring, which manufactures luxury vinyl tile, will open its first U.S. production facility in Whitfield County, Gov. Brian Kemp announced Friday. The company is investing $30 million in the project, which is expected to create at least 120 jobs.

The new facility will be next to Novalis’ newly-opened North American headquarters and innovation center in Dalton. The facility "will include the most advanced technologies in Rigid Core Luxury Vinyl Tile (LVT) manufacturing and house the latest in automation," according to a press release. Production is expected to begin in the third quarter of this year. The facility is off Highway 41 near the south bypass, about a mile east of I-75 exit 328.

“Our decision to open a manufacturing facility in Dalton is reflective of the journey of our brand and our commitment to be closely connected to our customers," said John Wu, president and CEO of Novalis. "This new location enables us to better service our customers while also helping to grow and support a community rich in the history of flooring manufacturing. The new headquarters and manufacturing will not only better support our best in class service to our customers, it will also support our commitment as a company to attract the best and brightest talent in the industry. We are thrilled to be located in the heart of this great city and are looking forward to being an integral part of the community.”

Novalis has occupied the empty building that was built for Munekata years ago and was most recently the home of IVC and Balta, said Carl Campbell, executive director of the Dalton-Whitfield County Joint Development Authority.

Campbell said he did not know what the starting wages are for the Novalis facility, but said "it is my understanding they have very good pay and benefits."

Novalis isn't currently receiving any local incentives, Campbell said.

"We have been talking tax abatements, so they may eventually get some abatements based on our matrix," Campbell said. "But there's nothing at this time."

Georgia Department of Economic Development project manager Taylor Kielty represented the Global Commerce Division on this project in partnership with the Dalton-Whitfield County JDA and Dalton Utilities.

“We congratulate Novalis Innovative Flooring on the decision to further expand its footprint in northwest Georgia thanks to the industry talent and expert workforce available in the area,” said Pat Wilson, commissioner of the Georgia Department of Economic Development. “Supporting our existing industries is a critical focus for the Georgia Department of Economic Development, and we thank Dalton and Whitfield County for their partnership in ensuring continued success.”

Novalis was founded in Hong Kong in 1984 and distributes its luxury vinyl tile flooring in more than 50 countries in six continents.

“We are delighted that Novalis Innovative Flooring has chosen Whitfield County for its first production facility in the United States,” said Lynn Laughter, chairman of the Whitfield County Board of Commissioners. “We are pleased to add them to our family of manufacturers and feel confident that they will be successful in our community.”

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